Post by account_disabled on Sept 16, 2023 9:57:12 GMT
Marketing campaigns (or marketing campaigns) are inevitable activities in business. Each marketing campaign will aim at one or several certain goals such as: building a brand, penetrating the market, promoting products, promoting revenue, converting customers...
How to build and deploy marketing campaigns can vary depending on the campaign purpose and working process of each business... If you are just starting to build campaigns, the basic marketing campaign process is below. This may be useful to you.
See more: Subiz Software Application in Online Marketing Activities
7 steps to building a successful marketing campaign
7 steps to building a successful marketing campaign
Step 1: Set marketing campaign goals
Campaign goals are what you want to achieve with your marketing campaign. To set effective goals, you can apply the SMART model to set goals in more detail.
Set specific, clear marketing campaign goals with the SMART Phone Number List model
Set specific, clear marketing campaign goals with the SMART model
The SMART model is a useful tool to help set goals and measure the effectiveness of marketing campaigns, including 5 elements: Specific, Measurable, Achievable, Relevant. (related to business goals) and Time-bound (deadline).
For example, if your goal is to increase sales, you can use the SMART model as follows:
Specific: Increase sales of product A by 20% within 3 months.
Measurable: Use sales results to measure campaign success.
Achievable: Based on market, customer and budget research to ensure goals are feasible and achievable.
Relevant (related to business goals): Increasing sales will help increase the company's revenue and profits.
Time-bound (duration): within 3 months.
Step 2: Market research
Market research helps you better understand your market, competitors, and other business conditions.
Using market analysis models such as PESTEL, Porter's 5 forces... helps businesses have an overview of the market and clearly understand external factors affecting the business and the market. From there, businesses can make informed decisions about their marketing strategy.
For example, businesses can apply the PESTEL model . This is a popular model that includes 6 main elements:
Political: Factor that helps businesses understand the government's policies and political decisions, including tax regulations, monetary policy, security and war, ...
Economic: Popularizing economic factors such as financial situation, economic growth, inflation, unemployment and prices... for businesses
Social: Social and cultural factors such as population, education, culture, gender, locality and age group... help businesses better understand the target audience for marketing campaigns.
Technological (Technology): Technological advances and changes in the industry, including the development of the internet, communications, artificial intelligence... help marketing campaigns operate more optimally.
Environmental: Environmental issues and sustainable development, including climate issues, resources and environmental protection...
Legal: Legal regulations and rights related to businesses, including regulations on consumer protection, intellectual property and labor rights... that businesses need to pay attention to.
How to build and deploy marketing campaigns can vary depending on the campaign purpose and working process of each business... If you are just starting to build campaigns, the basic marketing campaign process is below. This may be useful to you.
See more: Subiz Software Application in Online Marketing Activities
7 steps to building a successful marketing campaign
7 steps to building a successful marketing campaign
Step 1: Set marketing campaign goals
Campaign goals are what you want to achieve with your marketing campaign. To set effective goals, you can apply the SMART model to set goals in more detail.
Set specific, clear marketing campaign goals with the SMART Phone Number List model
Set specific, clear marketing campaign goals with the SMART model
The SMART model is a useful tool to help set goals and measure the effectiveness of marketing campaigns, including 5 elements: Specific, Measurable, Achievable, Relevant. (related to business goals) and Time-bound (deadline).
For example, if your goal is to increase sales, you can use the SMART model as follows:
Specific: Increase sales of product A by 20% within 3 months.
Measurable: Use sales results to measure campaign success.
Achievable: Based on market, customer and budget research to ensure goals are feasible and achievable.
Relevant (related to business goals): Increasing sales will help increase the company's revenue and profits.
Time-bound (duration): within 3 months.
Step 2: Market research
Market research helps you better understand your market, competitors, and other business conditions.
Using market analysis models such as PESTEL, Porter's 5 forces... helps businesses have an overview of the market and clearly understand external factors affecting the business and the market. From there, businesses can make informed decisions about their marketing strategy.
For example, businesses can apply the PESTEL model . This is a popular model that includes 6 main elements:
Political: Factor that helps businesses understand the government's policies and political decisions, including tax regulations, monetary policy, security and war, ...
Economic: Popularizing economic factors such as financial situation, economic growth, inflation, unemployment and prices... for businesses
Social: Social and cultural factors such as population, education, culture, gender, locality and age group... help businesses better understand the target audience for marketing campaigns.
Technological (Technology): Technological advances and changes in the industry, including the development of the internet, communications, artificial intelligence... help marketing campaigns operate more optimally.
Environmental: Environmental issues and sustainable development, including climate issues, resources and environmental protection...
Legal: Legal regulations and rights related to businesses, including regulations on consumer protection, intellectual property and labor rights... that businesses need to pay attention to.