Post by account_disabled on Nov 23, 2023 11:29:25 GMT
By great content, I mean useful content, optimized for search and that guides people through their buying journey (awareness, consideration and decision stages). Buyers Journey - Smartbound Remember that Google's mission is simple: help users find the information they need and search for. The way you see yourself and the way Google sees you can be very different, hence the importance of doing proper keyword research and creating content for search.
Related: Content is king All about SEO: technical, on-page and off-page Writing great content is a strategy to attract visitors . The most important thing is to make sure your content is optimized for search, so it reaches people who may philippines photo editor not know your brand, but whose pain points you can solve with your SaaS offering. Here are some best practices to get you started: Perform a technical audit of your website to see if there are ways to improve your website's indexability, searchability, and ranking.
Tools like SEMrush or Woorank are places where you can start. Focus on non-brand keywords in your editorial and content planning to ensure you're targeting people who might not be familiar enough with your business to do a branded search . Use HubSpot's traffic report to determine the pages with the most traffic and the highest bounce rates and/or lowest conversions, and focus on those to do some on-page SEO. Never underestimate the power of off-page SEO. Part of growing quickly is relying on brand value and backlinks from highly reputable sites.
Related: Content is king All about SEO: technical, on-page and off-page Writing great content is a strategy to attract visitors . The most important thing is to make sure your content is optimized for search, so it reaches people who may philippines photo editor not know your brand, but whose pain points you can solve with your SaaS offering. Here are some best practices to get you started: Perform a technical audit of your website to see if there are ways to improve your website's indexability, searchability, and ranking.
Tools like SEMrush or Woorank are places where you can start. Focus on non-brand keywords in your editorial and content planning to ensure you're targeting people who might not be familiar enough with your business to do a branded search . Use HubSpot's traffic report to determine the pages with the most traffic and the highest bounce rates and/or lowest conversions, and focus on those to do some on-page SEO. Never underestimate the power of off-page SEO. Part of growing quickly is relying on brand value and backlinks from highly reputable sites.