Post by account_disabled on Dec 14, 2023 3:43:16 GMT
define stage in the Design Thinking process infographic Tools used in the define stage The tool that will greatly help to understand the user and his B2B Email List expectations is precisely the value proposition matrix. All collected information should be placed according to the definitions on the matrix (difficulties, benefits, needs).
It is worth understanding the definitions of these areas to fit them all properly. Needs – inform about what the user requires to make his life easier and why he reached for a given product. Problems – these are situations that the consumer has to face every day, and they are unpleasant or hard to deal with. It helps to understand what the user cares about and what is worth paying attention to. Benefits – that is what makes the recipient happy and satisfied.
At this stage, it’s worth taking information from the empathy map created earlier. In addition to the value proposition matrix, we can list other tools also used by researchers in the process of defining the problem. These include: Persons – which have already been mentioned earlier. Specific, created persons or groups form a customer persona. When creating personas, it is necessary to take into account the description of a given person, give his/her age, profession, interests, needs, pains, and also briefly describe the bio-biography, so that the researcher could better imagine the created character. Customer Journey Map – literally, it concerns mapping the customer.